Last updated : June 23, 2025 3:40 pm
The brand has announced its official retail rollout across key Middle Eastern markets and to build awareness across the MENA region, it is launching a comprehensive retail marketing campaign featuring in-store digital displays, aisle and shelf branding.
Vinod Intelligent Cookware, has announced its rapid international expansion with the official retail rollout across key Middle Eastern markets, including the United Arab Emirates, Saudi Arabia, and Bahrain.
The brand says it is also preparing for further expansion into Oman and Kuwait. “This strategic entry includes partnerships with regional distributors such as Bright Line Trading LLC, listings on leading e-commerce platforms like Amazon and Noon, and placements in major supermarket and hypermarket chains, including Carrefour,” informs the company. To build awareness across the MENA region, the brand is also launching a comprehensive retail marketing campaign featuring in-store digital displays, aisle and shelf branding, and targeted promotions at high-traffic locations.
The UAE launch marks a significant phase in Vinod Intelligent Cookware’s global growth strategy, reinforcing its presence in the international kitchenware market. It follows the brand’s recent entry into Singapore through a strategic partnership with Waangoo, a leading grocery delivery platform in Southeast Asia.
"Vinod's entry as a distributor in the UAE marks a significant milestone. With a growing appetite for premium cookware in the Middle East, we see tremendous potential for Vinod Intelligent Cookware to become a household name across the region. This is just the beginning of a dynamic new chapter for the brand in the UAE and beyond," said Sandeep Negandhi, General Manager, Bright Line Trading LLC.
With retail rollouts now underway across the GCC, the brand continues to cement its position in intelligent, Indian-engineered kitchenware.