A successful store is the result of effective partnerships, especially with retail solution providers who are closely cued into their client needs. In fact, in the ever-evolving world of retail, consistency, quality, and adaptability are what separate execution vendors from long-term strategic partners. 

WaveRider Marketing Solutions that began its journey in the retail solutions space in 2012 with a one room operation, has over the years built long-term client partnerships, driven by its focus on delivering retail projects with design integrity and execution finesse. 

“At WaveRider, we believe that great partnerships are built over time. Our approach is intentionally paced—we start slow, with the goal of building trust and confidence before anything else. Over time, we grow into a client’s mainstay execution partner, becoming an extension of their team. This steady and consistent method allows us to understand brand requirements deeply, without the friction or high-pressure environment that often burdens first-time collaborations,” the company’s Co-Founders Naren Kashyap and Hari Jha explain, throwing light on what makes their retail relationships tick.   

“We believe that being in tune with our client’s vision is the most critical aspect of delivering successful outcomes. Rather than making loud claims, we let our results speak for themselves. We’re proud to enjoy long-term relationships spanning over 7–8 years with many of our clients—testament to the trust and satisfaction we’ve built over time,” they add.  

The company has cultivated a feedback-driven, optimization-focused system, where every team member contributes to continuous improvement. “This system has become almost infectious, positively impacting every project we touch. With each execution, our learning compounds—and our delivery evolves,” says the company team, pointing to the success of the system.     

Milestone project at Select CITYWALK 

The success of a company’s internal processes and systems are reflected in its output. For WaveRider,  therecent completion of the Elle Woman – Iconic store, at Select CITYWALK, is testimony to its consistent focus on delivering quality. In fact,WaveRider has now executed seven active stores at Select CITYWALK. 

Theactive store portfolio of WaveRider at Select CITYWALK includes: 

Each of the above brand brings a distinct identity and aesthetic, and WaveRider has adaptedits processes to meet these diverse requirements, while maintaining international standards in fixture production, quality finishing, and post-installation service, the company informs.  

Gaining new edge 

“Given that Select CITYWALK is one of the country’s highest-footfall luxury malls, delivering seven active stores here points to the trust, consistency, and dependability that WaveRider has built with top-tier brands across segments -- from luxury fashion to consumer electronics.In fact, our consistent delivery has opened doors to cluster store executions in many renowned shopping destinations across India, often delivering 2–3 stores per mall—a rare feat in the retail execution space.It’s the passion of our team that serves as the bridge to our success. At WaveRider, accountability flows from top to bottom, and every member wears their dedication with pride.We wear our passion on ourselves,” shares the company.  

WaveRider’s mission is clear: As brands evolve and expand, they need more than just execution support—they need partners who understand scale, speed, quality, and care. And that’s the space it aims to own.