Last updated : February 27, 2025 4:23 pm
The brand from the Nimida Group says it is targeting 38000 +?stores across the country by FY 2025-26,?and will be expanding to key tier 1 and tier 2 markets including NCR, Mumbai, Kolkata, Vizag, Coimbatore, Mysore and Pune.
WellBe Foods, a leading direct-to-consumer (D2C) brand from the Nimida Group, says it is embarking on a major expansion across India.
This expansion aligns with its aggressive distribution goal of reaching 38000+ stores (including GT, MT & SAMT formats and regional chains) across India by the end of March 2026, the company informs.
Having established a strong foothold in Bengaluru, Chennai and Hyderabad the company is now focusing on increasing its penetration in other Tier 1 and Tier 2 cities, including: Kolkata, Delhi, Ghaziabad, Gurugram, Chandigarh, Ernakulam, Thiruvananthapuram, Mumbai, Pune, Coimbatore, Puducherry, Mysuru, Mangaluru, Vijayawada and Vizag.
Speaking about the expansion, Gaurav Manchanda, Founder and Director, Wellbe Foods, said, “Consumer demand for clean, preservative-free snacks is growing exponentially. Our success in Bengaluru, Chennai and Hyderabad markets has reinforced our belief that there is a vast untapped demand for healthier alternatives to traditional snacks. This expansion allows us to bring our ‘No Nasties’ promise to more consumers while also reshaping the general trade snack segment in India and organising the unorganised. We are committed to leveraging technology, innovation, and strategic retail partnerships to ensure our products reach every corner of the country.”