Last updated : February 19, 2025 4:51 pm
DDX Asia Business Conference, the premier event fodigital display that’s all set to unfold at The Bombay Exhibition Centre (Nesco), in Mumbai.
With the line dividing physical and digital fast blurring, consumer experience is getting redefined in leaps and bounds. Central to this are technologies that not only enhance store operations and efficiency, but also add a dynamic edge and raise the engagement quotient in consumer facing interfaces. Much of technology use is also evident in how well data is mapped and leveraged for better customer experience. Besides, there is the role of AI, fast gaining traction in various aspects of the retail experience - whether it is use of generative AI by store designers for concept visualisation or AI driven data analytics and store/inventory planning.
McKinsey reportedly estimates the annual value of AI for the retail industry to be between $400 and $800 billion. According to PwC analysis cited in a report, retailers that invest in customer data and implement specific use cases can expect a 3%-5% increase in contribution margin. Also, according to HG Insights, retailers are increasingly using integration solutions to source data from different points and then leverage AI and ML to convert them into actionable insights.
For retailers and brands, all of this means greater tech integration across the value chain and eco-system. Catch the insights on how digital displays and experiential technologies can make a difference in the brick and mortar retail space at the DDX Asia Business Conference that’s all set to unfold at The Bombay Exhibition Centre (Nesco), in Mumbai.
The DDX Asia Business Conference, to be held on February 20 and 21, will focus on how digital displays and experiential technologies are transforming consumer experiences in retail and out-of-home (OOH) advertising. A diverse line-up of senior industry professionals from various segments of the digital display ecosystem will deliver insightful knowledge sessions.
The sessions will cover critical aspects such as digital display networks, automation, data analytics, creativity in display tech, innovative customer interface solutions, and commerce.
From digital transformation of the front-end consumer retail experience and driving ROI from dynamic in-store displays, to the role of AI in enhancing the in-store experience, the merger of tech and design in beauty retailing and charting a tech-led business enabling store strategy, the sessions will spotlight many critical aspects of tech-led consumer experience.
The conference will be followed by the DDX Asia Business Awards ceremony on February 20th.
You can register as visitor for DDX Asia 2025 FREE here