Last updated : March 23, 2026 3:04 pm
Wild Stone’s experience hubs are now live across multiple cities. With a strong focus on interaction and personalisation, the brand is enhancing fragrance discovery, experience, and engagement for the consumer.
Wild Stone, the men’s grooming brand, launched 18 Exclusive Brand Outlets across the country, aimed at promoting its new EDP (Eau De Parfum) range along with exciting new fragrance launches. With a strong focus on interaction and personalisation, the brand is enhancing fragrance discovery, experience, and engagement for the consumer.
The initiative introduces specially curated EBOs that offer visitors a hands-on and elevated journey into the world of Wild Stone and its CODE Luxury Perfumes. Moving beyond conventional retail formats, these outlets function as experiential hubs where consumers can actively explore a wide range of fragrances.
Key experiences include guided perfume trials, fragrance layering sessions that allow users to create personalised combinations, and one-on-one consultations with trained perfume experts. This immersive approach enables consumers to better understand fragrance profiles, application techniques, and the nuances of selection, making the overall experience more informed and engaging.
"At Wild Stone, we see fragrances as an extension of personal identity, and our focus has always been on making this journey more experiential and accessible,” said Ankit Daga, Head of Business Development. “With our Exclusive Brand Outlets, we are bringing the art of perfumery closer to consumers through interactive formats that go beyond traditional retail. From expert-led consultations to fragrance layering, we are enabling consumers to discover fragrances in a more personalised and engaging way. The strong response we are witnessing across cities reinforces the growing aspiration for premium, experience-led grooming among today’s consumers."
The outlets are currently live across multiple cities, including Kolkata, Howrah, Lucknow, Faridabad, Siliguri, Patna, Raipur, Muzaffarpur, Asansol, Krishnanagar, Kanpur, and Delhi. In Delhi, the brand has marked its presence at Pacific Mall, Tagore Garden, and Pacific Mall, Jasola. Other prominent locations include Forum Courtyard, Lake Mall, and Star Mall in Kolkata, Avani Mall and Forum Rangoli in Howrah, Fun Republic in Lucknow, Pacific Mall in Faridabad, Cosmos Mall in Siliguri, City Centre in Patna and Raipur, Icon Plaza in Muzaffarpur, and Sentrum Malls in Asansol and Krishnanagar.