Last updated : February 06, 2023 5:14 pm
Offline retail is the next big bet and growth lever for Blissclub in 2023, with the brand having plans to open close to 20 offline stores across India.
Blissclub, the movewear brand for women, recently opened a new premium exclusive brand store at Infinity Mall, Malad, Mumbai and HSR Layout, Sector 6, Bangalore.
The move marks the D2C company’s major entry into the offline retail space, after seeing immense success with their e-commerce business, hitting an INR 100 Cr ARR in less than 2 years since founding. Offline retail is the next big bet and growth lever for Blissclub in 2023, to augment their already large e-commerce presence, says the company statement.
The company plans on opening close to 20 offline stores this year, across India. The stores will be in malls, highstreets and as pop-ups, as standalone stores or part of multi-brand outlets.
Staying true to the brand, the offline stores will also be a centre for experiences for Blissclub customers - where its community of women movers - can come in regularly to meet, interact and find ways to #KeepMoving.