Last updated : March 09, 2026 2:03 pm
The Kozhikode store is part of the company’s plan to expand its exclusive brand outlets to 50 by 2027, with a strong focus on growing in Tier II cities and regional markets.
Wonderchef, a cookware and kitchen appliance brand, has announced the launch of its 34th Exclusive Brand Outlet (EBO) in Kozhikode, Kerala. The new store marks the brand's continued push into key regional markets, with Kerala emerging as a significant demand centre for its range of innovative and healthy cooking products.
The launch, held on the occasion of International Women's Day, reflects Wonderchef's belief that cooking is for everyone, a celebration of togetherness in the kitchen, regardless of gender. The Kozhikode store is also a part of the company's strategic plan to double its EBO count to 50 by the end of 2027, with a focused emphasis on tapping Tier II and regional markets that have demonstrated strong consumer appetite for premium kitchen solutions.
The launch event was graced by Chef Sanjeev Kapoor, co-founder of Wonderchef, and Ravi Saxena, Co-founder and CEO of Wonderchef.
"Kerala has always had one of the most evolved and passionate food cultures in India — a place where cooking is not just a necessity but an art form deeply rooted in tradition,” said Chef Sanjeev Kapoor. “Opening our store in Kozhikode feels like a natural homecoming. The people here understand quality, they value the craft of cooking, and that is exactly what Wonderchef stands for. I look forward to bringing our innovative range of products closer to the kitchens of Kerala."
"Kerala and the broader southern region have consistently been among our strongest and most discerning markets,” said Ravi Saxena, Co-founder and CEO of Wonderchef. “Consumers here seek out quality, innovation, and products that genuinely simplify the cooking experience without compromising on health or taste. As we work towards doubling our EBO count by 2027, regional markets like Kerala will be central to our expansion strategy."
Wonderchef's Kozhikode store offers customers an immersive retail experience, including live demonstration zones and an extensive display of the brand's latest product lineup, from premium cookware to smart appliances, and healthy cooking solutions. The store is designed to allow customers to explore and experience Wonderchef's innovations first-hand before making a purchase.