Last updated : September 10, 2025 2:51 pm
To be held as part of the upcoming first edition of Retail Yatra at Vivanta,Vijayawada, AP on September 15, 2025, the VM workshop by retail industry veteran Surender Gnanaolivu will enable participants to chart strategies that can engage new-age shoppers and meet business objectives.
As retail evolves, keeping pace with evolving customer behaviour and shopping trends, the role of visual merchandising is evolving too, driving greater need to align with business objectives. Diving deep into emerging new VM dynamics and the right strategies needed to make VM deliver, will be the workshop titled, ‘Visual Merchandising that Sells: Engaging the New-Age Shopper’ by Surender Gnanaolivu, Retail Experience Design Curator - Chief Strategy & development- 4Dimensions Retail Design. The workshop will be held as part of the ‘Retail Yatra’ event coming up on September 15, 2025 at Vivanta Vijayawada, Andhra Pradesh.
Sharing his thoughts on the theme of the workshop, Surender says, “Visual Merchandising is no longer just about how your store looks - it’s about how your customer feels, engages, and decides to buy. In a changing retail world, unlearning the old, learning the new, and relearning what works is the key to making VM a real driver of conversion and customer experience.”
Surender comes with over three decades of experience in Retail Design, Store Planning, Retail Marketing, Advertising, Visual Merchandising, Store Development, Retail technology, Training, Writing, Speaking and Event curation. Over the years, he has been associated with leading retailers/brands such as Shoppers Stop, Reliance Retail and Mahindra Retail. His experience includes over three million square feet of retail space across all retail formats and categories in India and overseas, and led numerous award-winning projects in retail design, visual merchandising and sustainability.
Highlights of the workshop:
The workshop will be held between 11.30 am and 1.00 pm.
To register for workshop click here.
The first edition of Retail Yatra, being organized on September 15th, 2025, at Vivanta, Vijayawada, will showcase innovative retail solutions for the benefit of retailers, brands and architects looking to enhance store performance and shopper experience.