Through the two-hour workshop, Anuraag delved on topics such as learning how basic creativity process works, developing five senses for better design results, thinking out-of-the-box and five useful tips on developing creativity.
A workshop on'Developing Creativity' by Anuraag Singhal, Group VM- Creative Lead, CPC, Aditya Birla Fashion & Retail, was held on day one at In-Store Asia 2016 at Pragati Maidan, New Delhi.
Anuraag started the session by defining creativity and said, "Creativity is like a muscle, which has to be exercised to develop.†Receiving great participation from delegates and retail management students, the workshop was interestingly packed with videos, activities and mind exercises.
Through the two-hour workshop, Anuraag delved on topics such as learning how basic creativity process works, developing five senses for better design results, thinking out-of-the-box and five useful tips on developing creativity.
Anuraag went on to also explain the crowd on the concept of'Bisociation' , the association of two completely different concepts/fields which are ordinarily not regarded as related.
The highly interactive session appreciated by the participating delegates, where they also got to take away some reference material and Anuraag's newly launched tip kit (book) "Anybody Can Do Visual Merchandisingâ€, that consists of 52 tips on VM to enhance retail experience every week.