Last updated : November 08, 2017 3:08 pm
The youth fashion brand from USPL Group plans to strengthen its exclusive store presence network by reaching a mark of 50 stores by next year, while the expansion will focus on north Indian cities.
On the store design aspect, a source from Wrogn team told Retail4growth, “Though we are gearing up for major retail scaling, we are not going beyond our existent store design format. Our SISs are and will be effective extension of our exclusive outlets. Along with strengthening the retail store network for Wrogn, we are also looking at opening EBOs for our women’s brand, Mistaken.” Wrogn stores are designed by Bangalore-based design agency firm, Restore Solutions. Currently, Wrogn has 12 EBOs, out of which 4 are in the fit-out stage and will open their doors soon.