Last updated : November 27, 2025 11:21 am
XElectron is creating a richer, more hands-on experience for customers with its new space in Noida, where people can explore the full product lineup up close, including India’s first Projector Experience Centre for real-time, practical demos.
XElectron, a homegrown consumer electronics brand, has announced the opening of its exclusive offline store at Spectrum Mall, Noida. The store is divided into multiple product experience zones, offering a closer look at XElectron’s complete range. Each zone enables customers to explore various sizes, designs, and specifications across categories.
The new store also houses India’s first dedicated Projector Experience Centre, designed to help customers understand exactly how a projector performs in a real-time home or office setup. The Experience Centre features a full home-theatre-style environment where visitors can see actual visuals, sound output, and performance across different projector models.
“This store marks an important step in bringing our product experience closer to customers,” said Gagan Sharma, Managing Director of XElectron. “The Projector Experience Centre allows people to see how a projector actually performs before making a choice, and that has been the core idea behind setting up this space. We are seeing strong interest in projectors from a wide range of users, and this store gives us a platform to engage with them more meaningfully.”
The brand intends to strengthen its offline presence across key markets while continuing to build on its existing e-commerce reach.