Xiaomi expands retail connect in East with Ezone stores in Kolkata

The partnership with Ezone retail chain will enable the smartphone brand to further expand its offline distribution in east.

Ezone, the lifestyle electronics retail format under the umbrella of “Future Group” recently announced the launch of Xiaomi smartphones in its Kolkata stores. This will help enable the leading smartphone company to expand its offline presence the city. RedmiNote 4 and Redmi4A will be the first smartphones to be sold in all Ezone stores. This association will also help Xiaomi to further expand its presence in the east region of India within a month. "We are pleased to associate with Xiaomi and this exclusive launch in eastern region gives us immense pleasure. This launch gets us even closer to the customer for their tech purchases in the offline market. We all know technology is dynamic in nature and we need to be constantly evolving to keep up and be the first choice as a retailer, which is rightly done at Ezone,” said Wasim Ahmed, Deputy General Manager – Electronics- Eastern Region, Ezone.

“We have made significant movements in our offline distribution plans for India, especially with our offline partners. We have been taking gradual steps in this direction and believe our association with Ezone will take us a step further in our plan,” said Sunil Baby, Offline Sales Head–South and East, Xiaomi India. So far, Ezone has more than 76 active stores & present in more than 23 cities in India and lists a product selection of over 110 Brands on its platform.