Last updated : September 22, 2020 10:29 am
The store on wheels’ concept will link villages and other remote areas in the country, with an aim to cater to their technological requirements.
The Chinese smart phone manufacturer, Xiaomi introduces ‘store on wheels’ concept in India. The pilot project is first launched in Chhattisgarh, connecting places from Basna to Sankara and Bhawarpur to Pithora. It will link villages and other remote areas in the country, with an aim to cater to their technological requirements.
Manu Kumar Jain, Global VP and MD, Xiaomi announced,” Excited to launch “Mi Store-on-wheels”, an innovative concept that brings retail experience to the heart of India, connecting villages through a moving store. ”
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The mobile pop-up stores were conceptualized in 40 days and will offer a moving retail experience to non-metro dwellers. Every vehicle has a distinct serial number on its door that enables the company to track the mobile stores. The stores will also adhere to the safety measures while in crowd, for a safer experience.