Yamamay debuts in Indian market with a new store in Delhi

The brand has partnered with Shopaholics for the north India region and is planning to further expand in the region before taking the brand pan India by 2021.

Italian underwear, clothing & swimwear brand Yamamay has recently opened a new flagship store at India’s leading shopping centre Select CITYWALK in New Delhi, marking the brand’s first entry into the Indian market.

Established in 2001, the brand boasts a network of over 700 stores worldwide. The brand has partnered with Shopaholics for the north India region and is planning to further expand in the region before taking the brand pan India by 2021.

Anurag Ahuja, Director of Shopaholics, which has partnered the Brand for Entire North India said, “It’s our pleasure to launch the first Yamamay Store in a prestigious mall – Select CITYWALK to start the journey of the brand in India. Our mission is ‘to enter into the heart of every Yamamay woman’ making the store an emotional and engaging environment, a parallel world where consumers can fully benefit not only from our products’ excellent quality/price ratio, but also from the ‘added value’ represented by the desire to escape from the clichés of everyday life, to differentiate oneself from standardized choices by purchasing our striking collection.”

Gianluigi Cimmino, CEO Pianoforte Holding (which owns the Yamamay brand), added, “I’m very proud of this new opening in New Delhi. India has long been a key destination for the world’s most sought-after fashion brands and we believe that Yamamay’s reinforced presence in the market is not only a significant step for the brand’s international footprint but also brings New Delhi consumers the calibre of international fashion they deserve.”