Yell opens new store at Kala Ghoda

Spread across an area of 375 sqft, the new store will help the brand strengthen its reach in Mumbai.

Retail brand Yell has announced the launch of its 5th store in India at Kala Ghoda, Mumbai. Spread across an area of 375 Sqft, the store brings together an entire wardrobe solution for both men and women.
With this new store, Yell aims to strengthen the reach of its brand in Mumbai. The latest store will showcase spring summer collection varying from Nehru Jackets to linen/cotton shirts, kurta and trousers for men, along with dresses and kurtas especially crafted for women in breathable fabrics.

Speaking at the launch of the Mumbai store, Vipul Gupta, CEO, Yell, said, “Mumbai is an essential market for us with huge prospects and elevated fashion sensibilities. We are thrilled to announce the launch of our store in the city and will maintain to expand our presence in suburbs. We have invested notably in the Mumbai market and gained celebrity clients like Javed Akhtar, Kunal Kapoor and Jaya Bachchan. We are assured that this new store will be an integral part of expanding our reach in Mumbai marketplace.”

Founded in 2010, Yell made its presence in the up-market areas of Delhi including Khan Market, Defence Colony and GK, before hitting Mumbai. The brand is also planning to expand into the Goa market.