Last updated : July 17, 2026 11:10 am
As part of the partnership, Palmonas will deploy Zithara.AI's AI-native CRM platform to bring customer data from multiple touchpoints into a single, unified view.
Zithara.AI, an AI native customer engagement platform for offline retailers, announced a partnership with Palmonas to enhance customer engagement through data driven solutions across the brand’s retail operations.
As part of the partnership, Palmonas will implement Zithara.AI’s AI native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases.
The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.
“At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence,” said Hitesh Magoo, CMO, Demifine Fashion Pvt Ltd. “As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk-ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk-in conversions and long-term customer retention. Zithara.AI’s AI native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk-ins, and sustainable revenue growth.”
“We are pleased to partner with Palmonas as they continue to expand their retail presence,” said Varun Kashyap, Co-Founder, Zithara.AI. “Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement.”
“Our focus is on enabling offline retailers to become more data-driven and customer-centric,” added Sridevi Reddy, Co-founder, Zithara.AI. “Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”
The partnership marks a continued focus by both companies on leveraging AI native capabilities to strengthen customer engagement and support revenue growth in offline retail environments.