Zithara.AI, an AI native customer engagement platform for offline retailers, has partnered with TyaaniJewellery by Karan Johar to strengthen customer engagement through technology and data-driven insights across the brand’s retail operations. 

Through the partnership, TyaaniJewellery will leverageZithara.AI’s AI native CRM platform to bring greater structure to customer engagement and relationship management. The collaboration aims to help Tyaani Jewellery build stronger customer relationships beyond individual transactions, creating more opportunities to increase sales and repeat purchases. By using customer insights to identify relevant engagement opportunities, the platform will support the brand in following up with potential customers, re-engaging existing customers and delivering more personalised communication based on customer preferences and purchase behaviour. This can help improve customer conversions, strengthen retention and enable retail teams to turn customer data into actionable insights that contribute to increased sales, stronger customer lifetime value and long-term revenue growth. 

“Jewellery is a highly personal category, and the relationship between a brand and its customer extends well beyond a single purchase,” said Manraj Singh, Chief Marketing Officer, TyaaniJewellery. “As customer expectations evolve, it is important for us to understand their preferences and interactions better and use that understanding to create more meaningful experiences. Our association with Zithara.AI will help us bring greater intelligence and personalisation into our customer engagement, while enabling us to build stronger and more lasting relationships with our customers.” 

“TyaaniJewellery has created a distinctive identity in the contemporary jewellery space, and its approach to engaging with modern consumers makes this partnership particularly meaningful for us,” said Varun Kashyap, Co-Founder, Zithara.AI. “We see a strong opportunity to help the brand make better use of customer data and translate those insights into relevant, timely and personalised engagement. Our platform is designed to help retailers strengthen relationships throughout the customer journey rather than limit engagement to the point of purchase.” 

Sridevi Reddy, Co-founder, Zithara.AI, added, “Through our partnership with Tyaani Jewellery, we aim to support the brand in creating a more connected and intelligent customer engagement framework at scale.”