Longines opens its exclusive boutique in Noida

 Swiss luxury watch brand Longines has recently opened a new boutique at the popular Mall of India. A member of Swatch Group Limited, this is the brand’s 9th exclusive boutique in the country along with 90 point of sales. The brand largely retails through premier multi-brand watch retailers like Ethos, Kapoor Watch Co and Johnson Watch Co.

At this occasion, the Swiss watch brand presented the Longines DolceVita steel and gold, a new collection for women. The new Boutique, true to Longines’ design philosophy welcomes visitors into an elegant and contemporary retail environment. The shop aims to embody the DNA of the brand and offers a perfect setting for the Longines timepieces.

After inaugurating the boutique, Longines Ambassador of Elegance, Aishwarya Rai Bachchan commented: “Whenever I inaugurate a new Longines Boutique, I feel a sense of pride and honor. The brand that I started endorsing almost 17 years back has grown by leaps and bounds and has become a favorite amongst the people of India. I am glad Longines decided to open a mono-store in this location. I think this mall provides a great environment for a brand like Longines. May this Boutique thrive in its sales and customer relationships.”
The brand has outlets in over 150 countries at present, since its inception in 1832.