Malls back in action as fun community spaces

Malls were among the worst hit when the pandemic struck, with the lockdowns and various restrictions that were in place. Now with normalcy setting in, they are back in action with a plethora of activities to draw their customers back into their premises. Most of them seem to be leveraging the summer time, lining up carnivals and newer activities to engage kids and families. 

Oberoi Mall for example has announced its association with globally renowned brand ‘Discovery’ by kick-starting a unique space-themed summer camp for children ‘Summer Escape to Space’. The summer camp offering different workshops and fun activities for children from the age group of three years will be on till 5th June 2022. The partnership was curated by Discovery’s licensing agent in India, Black White Orange.

The objective of this Summer Camp activity is to make the summer vacation of the children more fun by providing them with a unique interactive platform to boost their imagination and learning curve along the way, according to the Oberoi mall statement.

Speaking about the Summer event, Sameep Pathak, CEO-Mall, said, “We are ecstatic to associate with an esteemed brand such as ‘Discovery’. Leveraging on the brand’s expertise, the thoughtfully curated space-themed activities and workshops will certainly stimulate curiosity amongst the children and encourage them to learn about different elements of the space in a more fun-filled manner. We believe that with this unique concept, the young minds will take home a celestial experience.”

The activity zone for ‘Summer Escape to Space’ offers an array of interactive and engaging activities for children that virtually transports them to discover the space universe.

Similarly R CITY mall is bringing back its ‘Summer Wonderland’ that is host to a stunning and larger-than-life carnival décor coupled with a plethora of exciting activities, workshops, games and many more indulgences till 12th June.

The mall has adorned itself with vibrant decor inspired by a circus wonderland., with a lit-up facade of hot-air balloons welcoming visitors into this realm of summer extravaganza, and the mall premises having been transformed with interactive installations, games and lights.

The mall has also lined up other special rewards and leisure experiences for its shoppers.  

Well these activities show that malls are all set to grow beyond being mere shopping destinations, and become community spaces.