Metro Brands launches premium foot care brand, flagship store

Footwear retail chain, Metro Brands Limited has announced the launch of BioFoot – a custom foot solutions brand.

With an aim to increase awareness about the health and wellness of one’s feet, the BioFoot flagship store offers a curated range of experiences, services, and products to provide solutions for foot related ailments, informs the company. Consumers can purchase footwear solutions (customized (3D) insoles and shoes) for various foot related concerns including heel pain, flat feet, bunions, corns and calluses and even diabetes-related foot issues, helping them manage foot pain, improve performance and comfort in everyday life.

“BioFoot is a revolution in the footwear technology and wellness space, and we are delighted to introduce our customers to this unique experience at our flagship BioFoot store in Mumbai. Post the pandemic, we have seen an increase in the need for health and wellness among consumers. Being leaders in the footwear industry, we wanted to meet these demands head on and set trends that prioritise the wellness and wellbeing of our consumers. This experiential store that celebrates ‘foot-fit-footwear’ is a step in that direction. We look forward to welcoming happy feet at the store and sending back healthy feet,” said Nissan Joseph, CEO, Metro Brands.

Designed in a soothing, earthy palette of colours, the store has product offerings for both men and women from renowned international brands including FitFlop, Clarks, Brooks, Adidas and exclusively from Aetrex, OS1st and Orthofeet, adds the company.