More brands to enter NNNOW portfolio

Arvind brand’s latest addition web store NNNOW, will soon have many brands even out of Arvind portfolio. Going beyond the online space, NNNOW has made its offline presence already at 200 stores of 12 brands like Calvin Klein, Flying Machine. IS Polo Assn, Aeropostale, Ed Hardy, The Children’s Place, Gant, Aero, Nautica etc through window displays recently.  Covering all the stores of 25 brands soon NNNOW will also include brands like PUMA , Levi’s and many Indian ethnic brands.

Further improvising the offline and store presence, NNNOW will soon have pop up shop and SISs in brick-and-mortar stores of the abovementioned brands. Bangalore-based Restore is developing fixtures of these SISs. A source from Arvind Brands, told, “We have looked beyond being only an online shop. Integrating many features, NNNOW will soon be physically present in many stores integrating many services. For example, shoppers can enjoy shopping with various brands from a single store depensing upon proximity.”