Mother Dairy enters QSR segment, launches 1st cafe in Noida

Milk and milk products major Mother Dairy has entered into the Quick Service Restaurant (QSR) segment with the launch of its first café, named 'Café Delights', in Noida.

Located at Noida's Sector-1, the newly-launched QSR will serve holistic food options and delicacies from across the country and it will have both dine-in as well as take away options, the company said in a statement.

Sangram Chaudhary, Managing Director, Mother Dairy Fruit and Vegetable believes that the changing lifestyles, increased disposable incomes and availability of new formats have attracted consumers to look out and opt for new and modern alternatives for food consumption.

"In recent years, ice cream and snacking parlours have gained popularity and to match these changing consumer preferences, we aim to start a modern and contemporary outlet, which will further help us in providing quality food options in conformance to food safety and hygiene norms," he said.