Mumuso looking for rapid expansion in India

Korean lifestyle brand Mumuso plans to go aggressive in India with new stores in different parts of the country

The brand is also looking to set up new stores through franchises. It has launched more than 30 stores in the last one year and has also expanded its categories and plans to enter F&B section soon.

Mumuso India Director Manoj Agarwal said, "I have been studying the retail market very closely. Indian retail market is huge. When it comes to lifestyle products, India has seen a sharp rise in demand in recent years.”

“Our expansion strategy is to set up outlets all over India along with entering the e-commerce market as online shopping has seen a big boost in India in recent years. Mumuso, unlike distributorship, franchises will have more profit and direct access under B2C Format," he further added.