Myntra expects 60% sales from Tier 2 & 3 cities for its 7th edition of EORS

At the pretext of 7^th edition of End of Reason Sale (EORS), Indian e-commerce major Myntra has revealed its expectation to achieve 60% business from smaller towns of India and targets 25 times sale per day as compared to a normal day sale. The sale will offer over 5 lakh styles on offer from 2000 global and domestic brands at 50-80% discounts and will take place between 22^nd and 25^th of December, 2017. 

Jabong will also be participating in the sale for the 3^rd time and is expecting 15x sales of a normal day. Top global brands such as Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer and Mango along with Myntra’s private labels such as Roadster, HRX, All About You, Anouk and Dressberry among others will be available at attractive prices during the sale. 

Speaking about EORS, Ananth Narayanan, CEO, Myntra-Jabong said, “With Christmas and New Year around the corner, EORS is coming at the perfect time for customers to revamp their wardrobes. This time, we expect to register a 1.5 X growth over the previous edition of the sale and expect 30 million users on our platforms.  We have scaled our platform to deal with a whopping 75 million sessions during the event, which is 25% higher than the previous edition of the sale. We strive to provide an exceptional shopping experience to our customers during peak events such as EORS and have increased our delivery speed by 25% to ensure customers get their deliveries in time for before new year.”

Myntra has introduced innovative methods of engaging customers during each season of EORS and has launched a new and improved version of its social shopping feature known as Myntra Shopping Groups for this edition.