Namdhari's on expansion spree, opens 31st store in Bengaluru

Bengaluru based Namdhari's Group’ has increased their presence in Bengaluru with their latest Simpli Namdhari’s store in Whitefield. The store is spread across an area of around 7,000 square feet, and modelled on the lines of the Simpli Namdhari’s promise, “where customers have the widest variety of farm produced residue free and high-quality fruits, vegetables, staples and dairy products under one roof,” says the company statement. 

“This store is in line with our strategy of future ready stores, modelled on the lines of Simpli Namdhari’s concept, where customers have a wider variety to choose from, which is spread over a larger retail area. Ease of shopping, customer satisfaction and enhancing the range of products are some factors that best define a Simpli Namdhari’s store. We have been able to provide high quality fruits, vegetables, staples and dairy products at all our stores essentially because we are not just aggregators of products but offer customers a value chain-controlled range of products for over 70% of their shopping needs. We are very conscious of our sourcing strategy and ensure that there is a control over the entire value chain right from the seed, be it our own production, contract production or farmer procurement. This ensures that our products in fresh produce, staples, in-house dairy and bakery conform to the highest quality standards both in terms of taste and nutrition,” said Gurmukh Roopra, CEO, Namdhari’s Group.

“We have planned out a strategic growth path, which would include additional production facilities, R&D centers and retail outlets over the next five years. Our ultimate aim is to make ‘premium’ produce accessible and available to the common man," Gurmukh added.