Near.Store partners with key FMCG players to home deliver essentials

Near.Store, a hyperlocal e-commerce platform, recently partnered with key FMCG players like Mondelez India, Marico etc., to home deliver essentials such as cooking oil, chocolates and cookies. Other brands on the platform include Epigamia, Raw Pessary and ‘And Nothing Else’, a leading protein bar brand. It also has a host of local ready to eat snacks brands available online.

Given the tough times and lockdown, Near.Store opened its platform to facilitate direct order from the consumer for multiple brands. The partnership with key players like Mondelez India, Marico etc. will enable retail consumers to order the products directly through Near.Store. Once a consumer places an order, the products are then delivered at the consumer’s doorsteps within 24-36 hours.

Commenting on the tie-up, Garima Dikshit, Head of eCommerce, Mondelez India, said, “We know the role our products play in our consumers’ life, more so in these challenging times, as they look at their trusted brands like Cadbury, OREO and Bournvita, as ways to indulge in or create eat experiences with their families. The association with varied partners like Near.Store and many others are in line with these efforts.”

“With over 128 societies (and growing) across Mumbai in our network, it makes imminent sense for brands to partner with us for direct customer deliveries,” said Ashish Kumar, Founder, Near.store.

Near.Store was initially only a plug and play hyperlocal platform that enabled Kirana stores to go online without any friction or cognitive adaptation, by using an AI-driven dongle and software. Near.store currently facilitates delivery at over 128 large housing societies in Mumbai giving access to a large customer base of more than 35,000 families.