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Nicobar design studio opens its new store in Bangalore

By Chanda Kumar | Vjmedia Works | November 18, 2016

Nicobar, a lifestyle design studio from the creators of Good Earth, plans on opening 7-8 stores across India over the next 4 years.

Nicobar, a lifestyle design studio from the creators of Good Earth, unveiled their first store in Bangalore. The first Nicobar store opened doors to customers at Kala Ghoda, Mumbai and followed by the second store at Meherchand Market in New Delhi earlier this year. The brand plans on opening 7-8 stores across India over the next 4 years.


Located right off Lavelle Road, under a canopy of green, Nicobar Bangalore store is their biggest yet, and goes a step further in creating a distinctive sensory experience for the visitors. Spread across 2800 square feet and across levels, the new Nicobar store will have dedicated spaces for womenswear, menswear, home, and travel lines. Staying true to the essence of the brand, the store is a cool, textured white space punctuated with the gleam of brass accents, smooth marble, irregular jute weaves, the tonal play of pine and acacia wood, and the perfectly imperfect finish of concrete.
 
The new Nicobar store makes it a little bit easier for their visitors with an in-store style studio. The idea is to make customers feel relaxed and enjoy their time at the store with staff assistance in putting together an entire look for them, with a mix of Nicobar styles and one’s own pieces they’re welcome to bring along.
 
And that is not all; parts of store have been designed to be multi functional spaces that can be transformed completely, from a mini theatre for film screenings and an art gallery to an auditorium for book readings and an entrepreneur’s hub. Inviting visitors to linger and not feel compelled to rush out, there is a book corner with a curated selection of titles from Roli Books for the bibliophiles and Fresh Pressery café next door for a nibble or drink to round off the visit.
 
According to Raul Rai, Co-founder and CEO, "Nicobar was created to establish a modern Indian voice.  We are a design led digital brand with physical experiential stores to complement our online experience.  We want to create a democratic design identity that extends beyond the commercial realm into a new way of experiencing design in our everyday lives.  My dream is making Nicobar a design hub by bringing together a team passionate about design and digital."

Nicobar believes that the future of retail lies in a seamless merging of memorable physical experience with technology that makes shopping easier, less complicated and ultra-convenient. Shopping at the Bangalore store is made easier for always on the go customers with stopgap worktable with charging points, wireless hotspots and paperless billing. The store integrates the tactile offline ability of experiencing Nicobar range and design in person with a similar ease of shopping as experienced at the online Nico home.

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