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North Country Mall now rechristened as VR Punjab

By Nabamita Chatterjee | September 21, 2017

The new identity is in-line with Virtuous Retail’s flagship center’s across India

Virtuous Retail South Asia Pte. Ltd. (VRSA) unveiled the new identity of the recently acquired North Country Mall (NCM) in the Chandigarh Capital Region. NCM, now rebranded as VR Punjab, is the newest member of the Virtuous Retail (VR) family. VR Punjab, which offers all things close to the Punjabi heart, is all set to become ‘the’ premium lifestyle destination of the state, even attracting visitors from surrounding regions like Ludhiana, Mohali, Panchkula and Jalandhar as well. 

VR Punjab, a super-regional centre located in the Chandigarh Capital Region, with over 1 million sq. ft, is one of the largest operating malls in Punjab. VR Punjab is anchored by top national and international brands like H&M, Zara, PVR, Forever 21, Westside, Lifestyle, Central & Home Center, across key retail and lifestyle segments, and a regional Reliance Market. VR Punjab will offer an exciting mix of new retail and F&B tenants, in addition to entertainment offerings, and has a focus on creating lifestyle center’s that connect consumers and retailers and strengthen societal ties, through the art of place-making. VR Punjab is also undergoing a makeover, transforming the center from being the erstwhile North Country Mall, the largest mall in the Chandigarh Capital Region, to a flagship VR shopping centre. 

Rohit George, Managing Director, Virtuous Retail South Asia, said, “VR Punjab is ideally located and offers a great potential in this region, to bring the experiences that we envision, to the community. By rebranding the centre to VR Punjab, we aim at bringing alive our philosophy of Connecting Communities© by curating engaging platforms for immersive experiences. The destination is renamed to reflect this philosophy and merge seamlessly with the brand through an amalgam of influences around food, music, art and entertainment. This will portray the vibrant, wholesomeness and bountiful lifestyle of Punjab.’’

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