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Nykaa to open 5 more stores by August this year

By Chanda Kumar | Vjmedia Works | June 26, 2017

The leading online beauty retailer opened its first store in Bangalore at VR Mall, Whitefield, with plans to open 5 more store by August this year.


Nykaa, India's popular multi-brand online beauty platform, unveiled its first brick-and-mortar store in Bangalore at VR Bengaluru. Spread over 650 sq ft, the Nyka Luxe store houses an extensive range of colour cosmetics, fragrances, personal care and beauty accessories. The brand also plans to scale up its retail presence and open 5 stores by August this year, including a new format which will house the bestselling online products in the offline space.

Started almost 5 years ago, Nykaa at present has 3 million customers with 650 brands and 30,000 SKUs. "With our omni-channel strategy, we will be available at every touch point for our customers. We are connecting with our consumers city by city. Our stores will not be just about shopping, but dedicated space for educating consumers about the products and ganging them through activities," said Falguni Nayar, Founder & CEO, Nykaa.com.

At present, colour cosmetics contributes to 50% of Nykaa's revenue, which has remain the same since its inception, despite addition of newer product categories

Tags : Nykaa
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