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ONGO Retail redefines traditional retail shopping : Rama Kuppa, CEO, ONGO Framework

By Mohit Manghani | July 16, 2020

ONGO Framework, Hyderabad based digital technology solutions provider, is all set to launch ONGO Retail, for retail brands including local supermarkets, assuring the best practices of retailing and marketing.
In an exclusive chat with Retail4Growth, Rama Kuppa, Founder & CEO – ONGO Framework shares how this tool can facilitate retailers with end-to-end IT solutions and address their multiple short-term challenges in the quickest possible time.

Rama Kuppa, Founder & CEO – ONGO FrameworkCan you first take us through your company & clientele profile? 

ONGO provides end-to-end IT solutions with complete customization to meet specific business goals pioneering in 60-90% faster delivery with a low code framework. ONGO is headquartered in Hyderabad. We have enabled hundreds of businesses to digitally transform themselves in the past decade, spanning across APAC, Middle East, Africa and North America.

We offer solutions in the health sector, retail, finance, restaurants, food chains, service providers, educational institutes, and many other industries.

ONGO Framework is all set to launch ONGO Retail. What were the key market drivers behind developing this platform?

COVID19 was a turning point for the Retail industry globally. Any retailer with a purely offline model saw their business drop drastically. This was a trigger point for ONGO. We already had a solution to specifically address this pain point. We saw a clear need arising for our product and hence decided to launch ONGO Retail. 

How does the tool help retailers and retail brands to engage with the last-mile audience? 

The application enables personalized logins for consumers. Imagine every retailer transforming into an Amazon or Big Basket. Where Customers can choose what is available and place their orders. Retailers can then process these orders and have them door delivered either through their own delivery agents or third-party logistics providers.

What data points are you targeting through ONGO Retail? And how does this data help brands to define personalized experiences at scale?

At this juncture, we are not targeting any specific data points. However, over a period of time, we have plans to target our customer base depending on the above parameters and also purchase patterns through specific product promotions and ad campaigns. 

What kind of challenges did you face while executing ONGO Retail?

Building technology or integrating with third parties systems is never a challenge for ONGO. In this case, the primary challenge came from the fact that COVID 19 hit the industry without any warning. Almost everyone was caught on the wrong foot. Taking the message to the Industry and concerned stakeholders was one of the biggest challenges we faced.

Looking at the current situation, what kind of patterns do you see when it comes to how your client spends on technology post Covid? 

We can expect more cloud-first, mobile-first kind of an approach going forward. Clients would want systems which are quick to deploy, easy to maintain and with a monthly subscription kind of models 

As a tech player what would be your recommendation to brands/retailers on catering to the post Covid shopper better? 

Customers would probably be more comfortable shopping online rather than offline. The earlier tendency of ‘touch and feel’ shopping may no longer hold good for many retail shopping experiences. 

It is to the advantage of Retailers and Brands if they realize this fast and develop alternative strategies to cater to their customer’s needs.

 

 

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