Pepe Jeans to enter Indonesian market

British denim and apparel brand Pepe Jeans plans to extend its retail footprint to Indonesia soon through an initial number of 4 stores. Indonesia’s retail business including setting up stores, visual merchandising and overall store operations will be handled by the brand’s team based in India, the brand reported.

The brand will open 3 stores by next month while the fourth store is slated to open by August.

With about 215-220 exclusive brand outlets and 1000+ MBO presence, the brand has recently shared their plan to add about 20-30 stores in India by end of this year. The brand’s retail design in India, which has been unchanged for a few years now, will witness some changes soon in terms of design and VM.