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Pepe to open 20-30 stores by end of the year

By Satarupa Chakraborty | February 15, 2018

Pepe Jeans plans to add 20-30 more stores by end of the year. The brand also plans to add pop colours in its store design and permanent props.

British denim and casual wear brand Pepe Jeans plans to add 20-30 stores by end of this year. With about 215-220 exclusive brand outlets and 1000+ MBO presence, these new stores will open at mixed locations including metros and non-metros.

As shared with Retail4growth, a spokesperson from the brand has also shared their plan to make some changes in their retail design and VM. The brand plans to add some pop colours in the design of the stores in addition to its predominant colours, blue and black. Taking the pop colours concept further ahead, the brand also plans to add some permanent props along with changing some prop concept. The design and VM changes are still in the planning level and will take place later this year, the spokesperson added.

 

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