Pepperfry kick starts its furniture rental business

Leading online retailer for furniture and hoe decor, Pepperfry, has started its own furniture rental service. Speaking about the new launch, Kashyap Vadapalli, CMO, Pepperfry said “Based on research and internal data Pepperfry has identified Furniture Rentals as an additional growth driver in its journey towards establishing 20 million beautiful homes. As per our research, the new class of consumers that is participating in the sharing economy that consists of 22-35 year-old, online-savvy, migrant millennials across the country can spend upwards of USD 1 Billion per annum on rental on Furniture and related items’ alone. We are addressing a new segment while creating a solid pipeline of future business”.    

Hussaine Kesury - Head of Furniture Business at Pepperfry said, “Most of the current options that consumers have today for renting furniture are very limited in nature and scope. There are less than 50 unique designs and are primarily utilitarian in nature across all the product groups. The Pepperfry offering is diverse and comprehensive – not only are we providing 5X – 10X more choices to consumers across price points and designs, we are aiming to fulfill both the utility aspect and the aesthetic or design aspect that consumers are looking for. We have the most extensive high-on-design solid furniture available for rental in the country. Discerning millennials can do up their homes for less by using Pepperfry furniture rental services.”