Pepperfry launches largest company owned and company operated studio in New Delhi

Pepperfry has launched its largest Company Owned, and Company Operated (COCO) Studio in Kirti Nagar, New Delhi. Pepperfry continues to reinforce its commitment towards building a robust omnichannel presence in India. The Studio footprint of Pepperfry covers 100+cities with 195+ studios across the country.

In the last couple of months, Pepperfry has launched nine Studios in this city. The newly launched studio has a carpet area of 12000 sq. ft. and aims at providing a personalized shopping experience tailored to the unique needs of customers in New Delhi.

In Northern India alone, Pepperfry has close to 90,000 sq. ft. of retail space with some of its largest studios and six Distribution Centers. The company is spread across 24 cities in nine States in the Northern region which contributes to 19-20% of our overall Studio business Earlier this year, Pepperfry opened a fulfillment Centre in Gurugram to enhance customer experience with faster deliveries in North India. The state-of-art facility, built in an area of approximately 1,11,000 sq. ft has a storage capacity of approximately 30,000+ products. The Centre also serves approximately 70% of the order quantity in the region. Pepperfry has recently completed 10 million deliveries across 500+ cities in India.

Nishant Kumar, Vice President and National Head of Studios, Pepperfry said, “We are delighted to launch our new COCO studio in Kirti Nagar. Our roots prevail in Delhi, and we are heavily invested to expand our omnichannel footprint in this city. Kirti Nagar is an iconic market and is considered to be the largest furniture market in the world. This studio has been curated as an experience center for customers in Delhi to seek design inspiration and benefit from the complimentary interior design consultancy extended by our experts. As market leaders, our goal is to empower customers to make the right decision to build beautiful homes. Over the past decade, we have defined home and living segment in India. As we move ahead, we will continue build trust with customers and engage with them to provide a great shopping experience.”