Purplle Plans To Open Physical Stores
By Rita G Chauhan | October 18, 2017
Purplle is all set to get started on its offline journey. The company has appointed Pooja Acharya as Chief Beauty Officer to push its growth through offline route.
Purplle, India based online beauty marketplace is all set to start its offline journey by introducing its beauty products in brick & mortar retail outlets across the market. The company that claims leadership in the Indian online beauty segment has appointed Pooja Acharya as its Chief Beauty Officer to drive its growth in offline market. Pooja Acharya is an expert in managing offline retail market with a decade long working experience in globally renowned cosmetic companies. She will play a crucial role in foraying in new beauty product segments and introducing exclusive international brands in India.
On the occasion, Pooja Acharya said, “Purplle leverages technology effectively to study consumer behaviour patterns. Deployment of chatbot has been a revolutionary initiative taken by the company as it helps in personalising recommendations to customers based on their needs. I am excited to see the result of this marriage of technology and expertise which will help the company to take the next leap in business.”
Manish Taneja, CEO & Co-Founder of Purplle.com added, “Pooja’s appointment is in line with our intent to deepen Management bandwidth. Her extensive global experience in managing beauty brands in offline retail channels will guide us through our next phase of growth as we target consistent profitable growth and tapping markets beyond the top urban cities.”
Since inception in 2011, Purplle has received a total funding of US$ 7 million from IvyCap Ventures, Blume Venture Advisors and JSW Ventures. The company has a huge range under several product categories including women’s personal hygiene, specialised beauty and skincare products etc. It has also propelled its game for exclusive associations with global brands for their foray into the Indian market.
