Reliance Retail’s Freshpik debuts at Jio World Drive

Freshpik, a first-of-its-kind experiential gourmet food superstore from Reliance Retail, has launched its maiden store at Jio World Drive in Bandra-Kurla Complex, Mumbai.

With the launch of Freshpik, Reliance Retail forays into Ultra-Premium grocery segment in India. Designed keeping in mind the refined tastes and delicate aesthetic sensibilities of food connoisseurs and well-travelled gourmands, the Freshpik store offers a melange of the finest food products and beverages sourced from select local and international destinations, presented through a bevy of immersive shopping concepts that make shopping fun, satisfying and pleasurable.

Besides the range of food items offered at Freshpik, a distinctive aspect is the immersive shopping concepts – created by integrating digital and physical themes – that elevate the experience of shopping to a whole new plane. Many of these concepts are being implemented for the first time in India, according to the company statement.

For instance, the wine store has a stocking of globally renowned wines, and also inbuilt tasting room where customers can try wines and beers of their choice, and even engage in appreciation and education sessions. The young ones can get a customised 3D printing done on chocolates at the Cadbury Purple room; or indulge themselves at the cheese sauce counter or the live salad and sandwiches counter.The chocoholics can savour the finest and best of chocolates from Godiva, Smoor, Cadbury and a host of finest farm-to-bar chocolate brands.

“If good food is your thing, Freshpik is a paradise. It's a playground to delight all our senses, touch, see, smell, hear, taste, enjoy. Come with your own wish-list of food. I promise, the discoveries will surprise you. Freshpik is a food experience, not just a store” said Damodar Mall, CEO Grocery Retail, Reliance Retail.

FRESHPIK offers 'Omnichannel' service complemented with digitally enriched in-store experience that features a 'Personal Shopper' where customers can do a quick self check-out and enjoy a smooth and hassle-free shopping trip. The FRESHPIK app will be available soon too.