Riot kicks off FIFA World Cup 2014 collection in India

Riot, a contemporary youth fashion brand by Suditi Industries, has successfully bagged the Apparel licensing rights of FIFA and has launched its latest collection of clothes and garments on the theme of FIFA World Cup across India.

Pawan Agarwal, Managing Director, Suditi Industries, said, "Indians are extremely fond of football and we are proud to be associated with FIFA World Cup 2014. With Riot now being available at all leading departmental stores across India, we hope to create a wave of contemporary sportswear for the young and dynamic sports fanatics and reach out to youth.”

As part of the deal Riot will roll out exclusive merchandise for all football lovers across the country. A vibrant range of T-shirts, sweatshirts, shorts, boxers, accessories, polos and track pants are available in trendy colours and designs for football enthusiasts, inspired by the subject of FIFA. One can select garments created on the lines of countries, mascots, stadiums, tag lines and slogans.

Riot merchandise is now being sold in major brand outlets like Lifestyle, Pantaloons, Shoppers Stop, Gini&Jony, Arvind Mega Mart, and 17 Bharti Walmart and at various multi brand outlets across the country in cities like Mumbai, Chennai, Bangalore, Hyderabad, Kolkata, Aurangabad, etc. The products are also available online on Myntra, Flipkart, Fashionara, Jabong, and Snapdeal e-commerce portals.