Russian kids' brand Acoola comes to India
By Rita G Chauhan | October 03, 2017
Acoola enters India with its first store opened in Noida. It has more than 260 stores, which are already operational in Russia. The brand has now planning to open 10 stores over the next one year in India.
Moscow-based Sistema JSFC MNC has joined hands with Delhi-based Saamag Group to bring its popular kids retail brand Acoola to India. The conglomerate has floated this joint venture through its leading fashion subsidiary Concept Group to open Acoola’s branded stores across the country. The company announced about this corporation on the occasion its first store opening in Logix City Center Mall, Noida.
On this occasion, Emin Rustamov, CEO of Concept Group said, “We are excited to bring Acoola, one of Russia’s most loved popular brands of clothing, footwear, and accessories to India. The Russian retail brand is especially known for its strong appeal and connects with kids aged between 2 to 14 years. With over 260 Acoola stores already operational in Russia, the Company has now drawn extensive plans to go international, with India being one of the key markets for the brand. Our plan is to open at least 10 stores in India over the next one year."
According to Dinesh Pandey, Chairman of Saamag Group, “We at Saamag Group are delighted to bring Acoola, one of Russia’s leading kids brand to India. It presents a win-win opportunity both for Samaag and the Concept Group, as we have an international apparel company at one end, partnering with a strong Indian partner who understands the domestic retail landscape. Given that the kids wear segment is one of the fastest growing segments within the Indian apparel market, it augurs extremely well for a quality retail brand like Acoola to leverage the opportunity. What is also exciting to note is the fact that India is one of the youngest nations in the world with 29 percent of its population being less than 14 years old, which really is a sweet spot for Acoola to make its presence felt.”
Acoola’s product range includes school, daily and holiday attire all along a broad range of footwear, accessories, linen and sock wares etc. The group is planning to open 10 more stores by end of 2018 across Delhi, Mumbai and Bengaluru. The company has also drawn plans to connect with prominent e-commerce platforms like Myntra.com, Jabong.com and TataCLiQ.com etc to promote sell its products.
