Safe Shop provides assured certification of safety commitments to retailers

As businesses move ahead with apprehensions related to Covid-19, there have been new implementations and enduring expectations regarding safety. The joint venture between Paragon Solutions and the publisher of CStore Decisions, WTWH Media’; Safe Shop  that caters to safe retail experience, has introduced Safe Shop assured certification. The program is led by sundry independent board of retailers, suppliers and other different industry experts, empowering retailers with the capability to demonstrate that they are the best in the market.

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Frank Beard, Program’s Director, Safe Shop, stated, “The challenge right now is that consumers don’t have a clear way to judge a retailer’s commitment to safety. Safe Shop defines what the table stakes are now and in the near future, and it allows retailers to communicate that their efforts have been independently verified and certified by the third party. It immediately sets retailers apart from their competitors. It helps build additional trust in their brand.”