Satin Neo Dimensions makes strategic investment in Glue Design

New Delhi-based Satin Neo Dimension, a manufacturing powerhouse of retail fitouts, has entered into a strategic alliance with Glue Design, Delhi based retail design firm by announcing its investment. No financial terms were disclosed.

With this strategic investment, Satin, with its varied strengths in manufacturing, finance, technology and online furniture, looks to strengthen its design vertical with Glue Design. Both organisations will maintain their individual identity and will work together towards a common goal of growth in business.

Commenting on the alliance, Satvinder Singh, Managing Director of Satin Neo Dimensions said “GDPL and SND have been important players in the Indian retail market over the last two-plus decades. There was a natural fit between the two companies' core strengths: Glues Design’s- Design & Innovation and Satin’s - Manufacturing and Activation. Bringing these complementary capabilities on a common platform logically provides for strategic advantage and a solid foundation for realising the potential for rapid growth in this segment across India and other emerging economies.”

Glue Design, has been focussed on the Un-organised Retail segment (Kiranas and Chemists) and has developed and patented a Store transformation system “Quiktile” that enables the retailers to convert in hours rather than days. The retail design firm wanted a large manufacturing facility with a secure financial setup to support the growing demand in this category. Satin Neo Dimension was recognized as the best fit for them.

Niladri Mukherjee. Founder and CEO of Glue Design Pvt Ltd said, “When all other enterprises were closed during the lockdown only the neighborhood Kiranas and Chemists stayed open, and were able to provide the basic needs of the local population.  This has triggered the need and awareness amongst the small retailers, to quickly re-build modern, clean, hygienic & easy to maintain store environments which Quiktile is uniquely positioned to do. Satins enhanced manufacturing capability and countrywide reach and strong financial backing is helping us rapidly scale and grow across the Metros and Tier 1 and 2 Towns in India to meet the growing demand.”

The alliance has developed and is beta testing a cloud-based in-store advertising and shopper response system with Veda Labs, a part of Satin business portfolio and should be in a position to offer a unique and innovative solution to all the Brands in the FMCG space in the near future.