Sephora unveils its store in Chandigarh

The French global beauty giant Sephora unveiled its first store in Chandigarh at Elante Mall. With its customer friendly layout, the Sephora store also hosted an exclusive shopping preview and make-up experiential for special guests who walked in to the store and find the cosmetics of their choice. Speaking on this occasion, Vivek Bali, COO, Sephora India said, "It is splendid to see the fervour and insane shopping vibe in Chandigarh. We are overwhelmed with the loving response towards Sephora and we hope Sephora is experienced by everyone in Chandigarh - from the die-hard makeup fans who love spending hours exploring new colours to time-bound women on the go who want to shop as quickly as possible, and also those less confident with make-up who we can help choose the best for them.”

Sephora houses around 200 selective and exclusive beauty brands – including beauty classics, cult favorites, emerging collections and Sephora’s own private label – Sephora collection. The brand has tied up with Arvind Limited, to run its India operations, bagging both the store and e-commerce rights. It is primarily targeting the customers of 18-40 years and fashion and beauty conscious.

Sephora played host to Bollywood actress, Aditi Rao Hydari as she launched the store amongst great cheer and festivities.