Shoppers Stop’s new store in Rourkela to retain focus on hyperlocal engagement strategy

Retail major Shoppers Stop has opened its 1^st store in Rourkela, Odisha's steel city and third-largest urban agglomeration. The new store is located in the city’s famous Plutone Mall and is designed to meet the rising demand of the city’s fashion-conscious customers, says the company statement.

Speaking on the launch, Venu Nair – Customer Care Associate, MD & CEO, Shoppers Stop Limited, says, “We are optimistic that our first Shoppers Stop store in Rourkela will enhance our retail offering to the city's fashion-forward residents. Our retail stores are a natural extension of our brand, design quality, and innovation. We curate the product offerings at the store based on consumer preferences in the area, as part of a hyperlocal customer engagement strategy. We have made considerable progress in delivering convenience to our consumers over the years by providing a personalized and service-backed purchasing experience. By increasing our brand's presence and market share in the region, we hope to further reinforce the high customer loyalty and brand recall we have in markets across the country.”

With this new store, the brand has enhanced its presence across 101 department stores in 49 cities. The store houses key brands such as Jack and Jones, Levis, Celio, Rare Rabbit, AND, Vero Moda, ONLY, JJ Kids, Adidas, Puma, RENNE, HUSH PUPPIES, ONLY KIDS among others. The store will be home to beauty brands like L’Oreal, Maybelline, Sugar, Chambor, My Glamm, Lakme, Colorbar, Burberry, Armani, Bvlgari, Versace, Mont Blanc, Ferragamo, Calvin Klein among others

“At Shoppers Stop, the vibe is upbeat, and we are really excited about our expansion plans. To suit our clients' demands, we will continue to expand our product line,” Added Venu.