Soch expands footprint in Bangalore

Over the years, Soch has become a well-known ethnic wear brand for women. Born in Bangalore, the brand loves its home-town and now boasts of 18 stores in the city. Two new stores have recently opened; one on New BEL Road and one in J P Nagar this July. Soch has products ranging from everyday ethnic wear to festive wear and thereby caters to discerning audiences.

The success of the existing stores and increasing popularity of the brand was an inspiration to expand and cater to customers in those areas. The design of the new stores has been conceptualised in-house to bring out the essence of the brand through the look and feel of the store. It exudes sophistication and sets an inviting tone for the customer. The New BEL road store is spread over 2,800 sq ft and the J P Nagar store over 2,200 sq ft.

Speaking on the occasion of the store launch, Vinay Chatlani, Chairman and COO - Soch said, "We are very thrilled to launch our two new stores in Bangalore which makes it a total of 18 Soch outlets in the city. This marks a significant achievement for us and underlines the importance of this city for Soch. It has been our endeavour to enhance customer experience at our stores with the superior merchandise and services. We're looking forward to welcoming more customers from across Karnataka to the store.”