Social commerce O2O platform Coutloot reaches half a million non-MRP stores

Coutloot, prominent offline-to-online (O2O), social commerce platform, has taken 500,000 offline retail stores, based in the smaller cities of India, online. The company has announced that it has on-boarded 500,000 offline retail in just 24 months, and continues to host 120,000 active stores monthly, with over 15 million listings. Coutloot’s top sellers, with the highest growth rates, are from cities and towns such as Nagaon (Assam), Basai (Gurugram), Korba (Chhattisgarh), Surat (Gujarat), and Ludhiana (Punjab).

Speaking about it, Coutloot Co-founder Jasmeet Thind said, “India's non-mrp market is humongous and was hardly sold online, until now. We've not tried to reinvent the wheel but have brought local sellers from main markets of small cities and got them to sell to customers the same way they do it offline”

Over 70 percent of Coutloot’s 400,000+ sellers are from India’s small towns, and its seller retention rate is 42 percent quarterly. Coutloot has seen over 200,000+ monthly products getting sold-out in fashion, lifestyle, home decor and electronics. Unbranded fashion, including shoes and apparel, is the largest category on Coutloot, the company said. Coutloot’s sellers are making upto ₹8 lakh a month, with the average seller earnings (profits) growing from ₹3,000 in January, 2020 to ₹14,000 a month in July, 2021, the company said in its  statement.

Coutloot also supports chatting in vernacular languages. Coutloot Co-founder Mahima Kaul says, "This is just the beginning of local commerce going online. E-commerce is still in its early days in India, and two-third of it is dominated by marketplaces. But the reality is that e-commerce penetration is only around 10 percent. CoutLoot creates trust between sellers and buyers while empowering them to take offline transactions online.