Solethreads plans aggressive expansion across India

Solethreads, a leading casual footwear brand started in 2019, is all set to increase its retail footprint by 5X in 2022. After establishing its presence in more than 400 multi-brand outlets early this year, Solethreads will close this financial year with a presence in more than 2000 stores.

The young footwear start-up which is the winner of Amazon Global Seller Accelerator 2022, is already making a mark with reportedly more than 150% YOY growth in its online customer base. With the recent expansion, the company aims to be present across top 100 cities of India.

"This year our revenue grew more than 4X in multi brand outlets, by adopting agile supply chain methodologies and consistent design innovations, which makes for a high growth retail partnership. The brand has also forayed into large format retail with Metro shoes, and it has been a very successful partnership with our products already available in over 200 of their stores pan India,” says Sumant Kakaria, CEO & Founder.

Solethreads is not only targeting to expand in traditional distribution retail but has an ambitious goal to penetrate large format retail stores and specialty retail as well. To facilitate this, they have brought Lokesh Chopra on board as the Director of Retail Sales. Lokesh, who comes with an experience of 25+ years in Footwear, Apparel and Lifestyle domains, is leading the expansion from the front.

“India is the most promising market, with the potential to become the largest producer and consumer of non-leather footwear.  It's projected to grow 8 folds by 2030. Globally, majority of the footwear consumption has become non leather and India is witnessing a similar trend. Demand of casual footwear like flip flops, slippers, casual shoes, and Sneakers will significantly increase as the consumer demands both style & comfort. We at Solethreads promise to address this need for our customers & consumers,” says Lokesh.