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SPAR India launches its 18th store at Coimbatore

By Nabamita Chatterjee | Vjmedia Works | August 11, 2017

The store offers increased interactivity through technology by striking a strategic collaboration with BOSCH.

SPAR India has officially opened its 18th store - a new and innovative supermarket in the Prozone Mall in the city of Coimbatore. This next generation SPAR Hypermarket offers customers an exciting shopping experience with the use of state-of-the-art technology. The Coimbatore store spans 2,787m2 and offers a large product assortment. All staff members have been hired locally to provide personalised customer service, evoking the spirit of shopping at a local, neighbourhood store.

Commenting on the launch, Rajeev Krishnan, Managing Director & CEO, of SPAR India said: “We understand that over the past 10 years, customers have evolved and so have their shopping aspirations. We understand that as we grow, we must not forget the importance of connecting one-on-one with our customers. With our latest SPAR Hypermarket, we have created a shopping experience for our customers that is beyond a transactional operation and is shaped by a personal approach with the needs of our local customers being fully understood. The new SPAR store in Coimbatore aims to offer an experience that appeals to each family member. We believe in inclusive growth that takes the local communities into account and as such, we have partnered with farmers, fishermen and small-medium businesses in each region for the sourcing of products that our customers want and need.”

The store apart from the regular sections offers increased interactivity through technology by striking a strategic collaboration with BOSCH. The store has technology layered in three dimensions: This knowledge series helps the customer understand the benefits of various products and provides little nuggets of information about the hypermarket. Information is displayed in different places through digital signage and tablets, which help the customer make informed shopping choices. Virtual reality enables customers to gain a 3D experience of products that they purchase, especially in the home furnishing section. A 55-inch, interactive multi-touch screen that offers ‘infotainment’ content for kids along with providing scope to play around and be creative.

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