Studds Accessories opens first EBO in Karol Bagh, Delhi

Two-wheeler helmet manufacturer Studds Accessories has recently launched its Exclusive Brand Outlet (EBO) in Karol Bagh, Delhi. This increases the retail footprints of EBO by STUDDS in the country with an aim to further strengthen such touch-points to around 20 across the country in FY’21.

Located at Faiz Road, Karol Bagh, New Delhi, the exclusive brand will feature products from the company’s two flagship brands - STUDDS and SMK HELMETS. Indigenously designed to offer unparalleled in-store experience, this store acts as a one-stop-shop for the riding community and purchase from a wide range of new-age helmets with advanced head protection technology.

Talking about the outlets, Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said,” Entering the capital has been on our cards for a very long time, and we are confident to offer a variety of innovative products in our portfolio with the exclusive new store in Delhi. The city itself is one of the main financial hubs, making it an aspirational point of location. With an objective to transform the riding experience, we are thrilled to strengthen our network with the first launch of 2021.”

In line with its phased expansion strategy, STUDDS plans to open several exclusive outlets across the country. With rising demands for two-wheeler accessories, the company is aiming to double its manufacturing capacity in helmets and motorcycle accessories in the coming years.

The other exclusive brand outlets are already operational at Rohtak, Kochi, Bengaluru, Vijayawada, and Mumbai.