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Tata Cha unveils 14th outlet in Bangalore

By Retail4Growth Team | August 13, 2021

The brand has launched stores at HSR and Forum Shantiniketan Whitefield, Bangalore. The high street store at HSR layout is spread across a 1000+ sq ft. area and at Forum Shantiniketan Whitefield it covers an area of 900+ sq. ft.

TATA Cha from the house of TATA Consumer Products, further augments its retail presence with the launch of its store in HSR and Forum Shantiniketan Whitefield, Bangalore. The anchor stores have been designed to display the rich chai heritage of TATA while embracing local culture. The space has been designed to reflect a warm ambience for tea enthusiasts to rejuvenate and rekindle their love for tea, says the company statement. 

The high street store at HSR layout is spread across a 1000+ sq ft. area and Forum Shantiniketan Whitefield covers a sprawling area of 900+ sq ft. The decors have a relaxing blend of warm soft wood, bright colours, colourful and patterned fabrics to create a charming, youthful ambience

Commenting on the launch Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited said, “The essence of Tata Cha is all about Indians’ love for chai and pleasantries over a hot cup of tapri wali chai. TATA Cha has a strong understanding of the India preference for fresh boiled tea and the nuances of the beverage. We have combined this with the warmth and informal ambience that the corner tea-shop offers, bringing it all together in a modern hygienic environment. These newer outlets in Bangalore are designed to reflect the heritage of Tata Consumer Products while embracing the local cultures.  With an aim to optimise the ‘out of home’ tea drinking experience coupled with snacks, the essence of Tata Cha’s offering is rooted in being truly and authentically Indian.”

 

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