Tetra Pak Introduces first ever Tetra Stelo® Aseptic Package in India for brand Minute Maid

Tetra Stelo® Aseptic, the latest member of Tetra Pak’s global packaging portfolio, is now the package of choice for Minute Maid, leading nutrition brand under The Coca-Cola Company’s portfolio in India, the company has announced. This is the first ever Tetra Stelo® Aseptic package for The Coca-Cola Company in the world, and the first time the package is being launched by Tetra Pak in the Asia Pacific region. 

According to the company statement, the unique new tall, rounded, seamless package is designed to create tangible differentiation in the market for the new benefit-led Minute Maid range-Honey Infused & Vita Punch variants. The package also comes with WingCap™ 30, one-step opening with DIMC technology, that ensures a perfect grip and great pouring experience. In addition to the package itself, Tetra Pak has also provided the processing and filling equipment for the range, making it an end-to-end partnership. The unique advantage of Tetra Pak’s filing machine is the easy switchover between 500 ml and 1000 ml volumes. Owing to this flexibility, the new range will be offered in both 500 ml & 1 liter carton packages in India.

Speaking about the new launch and a decade-strong partnership between Tetra Pak and The Coca-Cola Company, Enrique Ackermann-VP Technical Innovation & Supply Chain Coca-Cola India & Southwest Asia says, “Tetra Pak has been our strategic partner in building capacity and innovation in single serve packs for a decade. We are thrilled to have extended this partnership to multi serve packs with the launch of our new Minute Maid honey infused range in India. The Tetra Stelo® Aseptic packaging has aided in offering differentiating characteristics for our Minute Maid range, which we believe will appeal to our consumers.”

Tetra Pak cartons are paper-based, recyclable and have a lower carbon footprint compared to other packaging alternatives, as validated by various Life Cycle Analysis conducted across the world.

“As part of Tetra Pak’s ambition to deliver packages that contribute to a low carbon circular economy, we have the unique privilege of working with some of the biggest brands in the world, innovating with them and for them. In addition to the stand-out design, the Tetra Stelo™ Aseptic is paper-based, recyclable, FSC™ certified and offers the environmental advantages that are unique to Tetra Pak packages. The package meets the needs of not just the consumer looking for nutritional, safe food, but also one who is environmentally conscious. We are very excited to be the partner of choice for The Coca-Cola Company on their journey to strengthen the Minute Maid brand in India,” adds Ashutosh Manohar, Managing Director, Tetra Pak South Asia.