This cheese factory is an experiential zone for kids

KidZania, which positions itself as the world’s largest edutainment theme park chain, hasannounced its partnership with The Laughing Cow, the world’s leading cheese brand to launch The Laughing Cow Cheese Factory at KidZania’s Mumbai facility.

Prerna Uppal - Chief Partnership Officer - KidZania India, said, “With our association with The Laughing Cow Cheese, we will be providing our visitors a unique, fun & edutainment concept in a form of THE LAUGHING COW CHEESE FACTORY – India’s first Cheese Factory Experience. Kids can role-play as 'Cheese Maker' and discover the uniqueness of The Laughing Cow Cheese and learn what it takes to make one of the creamiest & tastiest cheese in the world. We are thankful to The Laughing Cow Cheese, a brand that acknowledges and promotes the importance of laughter in a child’s growth and learning journey and is aligned with KidZania’s value of empowering the future generation and broadening their horizon”

The Laughing Cow Cheese Factory collaboration encourages kids to role-play as cheesemakers. They have fun, feel the excitement and learn while they explore the art of making their favourite soft and creamy cheese.

The Laughing Cow Cheese Factory will introduce the children to various steps of making their favourite:  The Laughing Cow cheese. This will help them understand the importance of choosing carefully selected raw materials that make The Laughing Cow cheese nutritious and delicious. They will see the high hygiene standards and innovative process that go into making The Laughing Cow Cheese while having fun seeing the cheese being made. This interaction will also educate children on the importance of a balanced diet and is very inspiring for the young minds.  

Alamjit Singh Sekhon, Commercial Director, Bel India, said, “The Laughing Cow Cheese is an iconic global brand from Bel. We are committed to providing accessible, delicious and nutritious products in line with philosophy of ‘for all for good’. Our unique portfolio of products addresses the different needs of consumers. We develop and encourage nutritional and educational programs in a fun and interactive way. This partnership with Kidzania will educate kids in an engaging way about the importance of a nutritious balanced diet, while they ‘make’ The Laughing Cow cheese. We are confident that this will be a fun filled experience that will add a daily dose of laughter in the lives of the kids and their families.”